I'm Like A Bird hitmaker Nelly Furtado has teamed up with Canadian eco-friendly detergent brand Tide to help support WWF Canada's Count for Nature movement.

Every time someone shares an action they took to help the environment, using the hashtags #purclean and #CountForNature, Tide will donate $1 to the campaign. Furtado commented 'I'm thrilled that a brand I trust, like Tide has created an environmentally-friendly laundry detergent that actually works, but is also gentle on fabrics. I'm honoured to team up with them as they launch NEW Tide purclean and work with Tide to bring attention to WWF Canada's Count for Nature movement, and invite Canadians to take action with me'.